Apple Corp to TV Market: cooperation with industry giants
Introduction: the United States "New York Times" network edition today said the author, in order to better develop the TV market, Apple Corp changed his attitude, initiative and cable and satellite operators launched a cooperation, to create a win-win situation.
Cooperation mode
When the Apple Corp want to overthrow the mobile phone market, it and AT&T hand in hand. Although the partners in secret rivalry, but users are on the final product iPhone praise.
Now, when the Apple Corp want to subvert the TV market, once again to seek cooperation, and Time Warner Cable operators and Disney producers to development and application, the TV viewing experience of unpleasant factors and one one removal, such as a set-top box or a boring remote controller.
According to Apple Corp CEO Tim Cook (Tim Cook) said, the company developed the "grand vision of the TV market". However, Apple Corp still adhere to the previous style, still on the outside strictly confidential. But analysts still always enjoy it to predict the trend of the company's products, that they will launch the full-featured television sooner or later.
Whether iTV is true, the company has on both the product launched some appropriate adjustments, such as improved Apple TV set-top box is $100, for 13000000 households to watch cable TV channel through the product. This strategy and Google formed a sharp contrast, the latter to consider the introduction of a cable television services via the Internet, so will direct confrontation with Con Kast and Time Warner Cable company.
This week reported that Google, with several channel owner talks, hope for this service negotiation licensing agreement, but have not yet reached any agreement.
A year ago, the Apple Corp also hope to take similar measures, but the company executives think should cooperate with old industry giants, rather than competition.
"Through this cooperation, the Apple Corp may achieve more." The television Consultation Service Co (Frank N. Magid Associates Magid) digital video research director Natalie Clayton (Natalie Clayton) said.
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